EU Trademark: Everything You Need to Know Before You Apply
If you're doing business in Europe, understanding the EU trademark system isn't optional — it's essential. An EU trademark gives you exclusive rights to your brand identity across all 27 member states of the European Union. Whether you're a first-time applicant or looking to refresh your knowledge before filing, this comprehensive guide covers everything you need to know. What Exactly Is an EU Trademark? An EU trademark — also known as a European Union Trade Mark (EUTM) — is an intellectual property right that protects signs capable of distinguishing goods or services. These signs can include words, names, logos, slogans, shapes, colours, sounds, and even certain scents in specific circumstances. The EU trademark - Regimark is a unitary right . That means one registration gives you protection in all 27 EU member states simultaneously — from France to Finland, Germany to Greece. It's administered by the EUIPO (European Union Intellectual Property Office), hea...